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  welcome to heirloom quilting designs dvd

Welcome to the website of Heirloom Quilting Designs, founded by Joanie Zeier Poole, an award-winning quilt maker, teacher, graphic designer and author. If you share a passion for machine quilting, you have come to the right place!

This website introduces this inspiring entrepreneur and tells the story of how she built her career in the quilt world. Using Heirloom Machine Quilting techniques on a regular sewing machine, Joanie has created quilts (in the Gallery) that are receiving awards at national competitions. Learn about her Workshops and Lectures, and read a review of her Books. View her elegant quilting designs displayed throughout this website and described on the Products page where you can print out a PDF Order Form. Find information about what’s new in the quilting world, as well as Tips and Tricks for machine quilting. So, bookmark this page and return often for updates on where you can meet Joanie, and see her quilts.

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Big DVD News!

Joanie is delighted to announce that she has been back in the studio to record another installment of her Quilting For Life DVD Series. Currently in the editing process and to be released in early 2014, this workshop will teach you many machine quilted background fillers. The new DVD will compliment the first video Can You Spare a Square, the How-to Video, which covers everything you would learn if you were in the classroom making the Heirloom Machine quilted Ivy Wreath wholecloth quilt with Joanie. Both DVD'S are packed with beneficial information for understanding everything you need to know BEFORE you sit down to machine quilt and how to simplify the free-motion challenge. Read details on the Products page or Click here to watch a short promo.

Superior University Teacher

Joanie is working with Superior Threads to offer her Framed Corner Block as the project of the month for their mail order quilting classes. This elegant design for Heirloom Machine Quilting is a really quick project that makes a great gift. Students use their regular home sewing machine with the feed dogs lowered for this hand guided, free-motion quilted project. A kit including all the instructions, the elegant fabric, wool batting and Superior's Kimono 100 weight silk thread is shipped to enrolled students. Get more information on Superior University at:

Book News

Joanie has worked with UK based Quarto Publishing to offer a new book The Complete Guide to Machine Quilting: How to Use Your Home Sewing Machine to Achieve Hand-Quilting Effects published by St. Martin's Press in the US. This book shows you how to get the most out of your sewing machine while quilting, from working easily with weights of batting and fabric, to great time-saving tricks and how to add many decorative stitching effects. Including projects on which to practice your new-found skills.

Classes - Give It A Spin!

Hands-on easy free-motion class, learn circles, spirals, many easy to stitch free-motion background fill patterns. Did you ever consider the many similarities comparing the instructions for driving a car and free-motion quilting? Much of the advice given to a new driver could pertain to a novice machine quilter, Slow down, take your foot off the gas if you intend to stop, use caution when approaching a curve! So if you can drive your car in traffic, YOU can surely drop your feed dogs to give free-motion quilting a try in the fun and stress-free workshop. Joanie teaches her time-tested fundamentals that simplify the free-motion challenge, as well as numerous background fill patterns. Enjoy beautifully stitched examples that will inspire you to Give it a Spin. Skill level - any free-motion wannabe.


Joanie Poole is not only a talented artist and wonderful person but she is an excellent teacher as well.  She is professional in every way, providing her teaching  .  .  .  to continue reading, go to Recommendations page.

Would you like Joanie's help in planning your event?

madison area events

WI Quilt Expo
Madison, WI
September 4-6, 2014

Mill House Quilts
Waunakee, WI
Sept 26, 2014

Prairie Heritage Quilt Show
Sun Prairie, WI
March 15 - 17, 2015

photo of joanie's books

Events Open to the Public

American Quilters Society
Grand Rapids, MI
August 20-23, 2014

Julie's Sewing Center
Appleton, WI
Sept 27, 2014

Fox Valley Tech
Oshkosh, WI
March 20-21, 2015

To book an event or
request fee information,
click here to
Contact Joanie

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